YASUHIDE "Yasu" YOKOI

Co-Founder & Chief Design Officer

Born in Japan and raised in Australia, Yasuhide began his career at Nikon Corporation after graduating from Tama Art University. As an early founding member, he joined a 3D printing startup where he played a key role in launching its digital manufacturing platform. In 2017, the company was acquired by a major publicly listed corporation.

With over 15 years of experience in industrial design and a broad background spanning management, UI/UX, branding, and intellectual property, Yasuhide has collaborated with global enterprises and startups alike — including Toyota, Honda, Sony, Panasonic, Olympus, Kokuyo, Microsoft, Autodesk, and Tier IV — to drive new business creation through design.

His work has been featured in publications such as the official Japanese school textbook by the Ministry of Education and AXIS, Japan’s leading design magazine. He also serves as a contributing editor for the automotive design media Car Styling and has been a featured speaker at MIT, Autodesk University, and NVIDIA GTC. He has received multiple international design awards, including the iF Design Award, Red Dot Design Award, Good Design Award, and Singapore Good Design Award.